Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Major League Baseball, in the midst of a season in which attendance and TV ratings have been consistently strong, will break a national campaign this week to pump up the volume for the playoffs and World Series.
The effort, via McCann Erickson in New York, is an extension of MLB’s “I Live for This” campaign and uses the tagline, “8 Teams, 1 Champion: World Series.” It plays off the fact that the last two champs—the Anaheim Angels and the Florida Marlins—have been wild-card teams.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in