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Call them the FB generation.
McCann Worldgroup’s newly completed global survey “The Truth About Youth,” which polled 16-to-30-year-olds, concludes that millennials live in a new “social economy” in which the power of sharing and recommending brands cannot be overstated. (Past generations defined themselves by material possessions or experiences.)
This group, according to the study, lives outloud, emphasizing public self-definition, life narration, and broadcasting via blogging platforms, digital cameras, and cheap editing and design software.
In the words of one study respondent: “If there are no pics, it didn’t happen.”
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