McCann Makes EMEA Moves

NEW YORK Interpublic Group’s McCann Erickson has changed the leadership of its Europe, Middle East and Africa (EMEA) operation.

Rupert Howell, 50, who has run the region from London since 2003, is leaving to pursue other opportunities. Giuseppe Usuelli will lead the region from Milan, Italy, effective June 1.

In 1968, Usuelli joined the agency in Milan and by 1984 was named general manager of McCann Italy. He has been McCann Erickson’s EMEA chairman since 2005 and is retaining those responsibilities as well as those of chairman, CEO of McCann Worldgroup Italy, a title he has held since 1988. He continues to report to John Dooner, Worldgroup’s CEO.

Howell oversaw the U.K., EMEA and Ireland operations for McCann. He began his advertising career at Ogilvy & Mather in 1979 and has served in executive positions at Grey and Young & Rubicam. All three of those shops are now owned by WPP Group.

In a statement, Dooner said, “When Rupert joined us in 2003, McCann EMEA was going through a difficult period, which is precisely the kind of challenge that Rupert relishes. In just four years, working with Giuseppe and a restructured EMEA team, he not only has restored the confidence and growth of the region, but helped position it for further expansion. We wish him all good things.”

Howell was one of the principals of famed London shop, Howell Henry Chaldecott Lury, which opened in 1987. Chime Communications bought the shop 13 years later.