McCann Lands Creative for Cadbury Schweppes

NEW YORK Interpublic Group’s McCann-Erickson has landed creative duties for Cadbury Schweppes’ non-chocolate confectionery brands, which include Dentyne, Clorets, Certs and other brands in the U.S. and overseas, the company said.

Billings are estimated at $60 million.

The brands had previously been handled by Cordiant’s Bates Worldwide until WPP Group’s purchase of Cordiant earlier this month. Most of the business that had been handled by Bates moved to WPP’s J. Walter Thompson.

Rather than holding a review, Cadbury moved the brands, which include Max Air (Mexico), Deemints (Latin America), and European chewing gum brands such as Stimorol, V6 and Dirol, to McCann. The brands became part of Cadbury earlier this year when the London-based company acquired the Adams confectionery business from Pfizer Inc.

In a statement, Rob Desatnick, group director of Adams Brands and Gum for Cadbury Schweppes, said, “We believe our interests are best served by maintaining partnerships with two global ad agencies, and we are very pleased with our continuing relationship with J. Walter Thompson Company, which will remain unchanged.”

JWT handles Halls cough drops, Trident gum and Bubblicious, Bubbaloo and BubbaXtreme.