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First Spot Backs Learning Software That Gives Kids ‘The Power’
LOS ANGELES–McCann-Erickson’s Los Angeles office targets parents in its first TV work for Knowledge Adventure’s JumpStart Learning System. The spot, which broke earlier this month, is part of an estimated $3 million back-to-school and holiday campaign.
The 30-second spot, titled “The Power,” marks the first foray into TV advertising for the Glendale, Calif.-based children’s software company. It shows kids doing what kids do best: playing.
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