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McCann Erickson is back in the fast food business: The Interpublic agency, which previously worked for Applebee’s, won Joe’s Crab Shack after a review. The search, which was conducted by Pile and Company, also included agencies like Havas Worldwide. The business has been handled by Slingshot, Dallas.
In addition, Interpublic’s sister network, UM, was awarded media planning and spending duties. Southwest Media Group, Dallas, was the incumbent for media buying, while Slingshot had previously handled planning responsibilities.
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