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NEW YORK – McCann-Erickson Worldwide will take the advertising lead on at least two promotions for Coca-Cola USA to support the beverage giant’s ‘Always’ campaign for Coke Classic this summer, sources said last week.
Sources said McCann will handle national broadcast and print duties for a Coke/National Football League promotion breaking in August, the first fruits of Coke’s landmark $250-million sponsorship deal with the NFL, which spans five years.
Coke’s adjunct promotional partner in the pact, fast-food giant McDonald’s, is expected to kick in roughly $75 million in network TV ad purchases over the same span.
A spokesperson for McCann declined to comment on any summer plans.
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