By Stephen Levine and Michael McCarthy
NEW YORK–McCann-Erickson Worldwide has hired Joe Plummer, the former vice chairman and director of worldwide planning for D’Arcy Masius Benton & Bowles, for a global strategic post, sources said.
A McCann representative said Plummer was hired ‘because (chairman and chief executive officer) John Dooner admired him.’
Plummer, who currently serves as vice chairman of marketing for research firm Audits & Surveys in New York, will be ‘a roving strategic thinker,’ said the representative. ‘He will function as a consultant.’
McCann declined to elaborate further on the nature of Plummer’s assignment. At present, he does not maintain an office at McCann, sources said.
Plummer, who was in negotiations with Dooner several years ago about joining the agency, is working on undisclosed planning projects for some of McCann’s international clients.
Those clients include Exxon, Nabisco, Nestle, Reckitt & Colman, Johnson & Johnson and Marriott Hotels & Suites.
While Plummer’s status with the agency will remain part-time for now, it could change quickly, said sources. ‘The deal was he would be working here one day a week,’ said one McCann source.
The McCann representative said Plummer is not being hired to replace Peter Kim, the former head of McCann’s 14th Floor strategic unit, who left the agency in January to start his own company. That unit is now headed by Eric Einhorn.
Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity