McCann-Erickson Emerges With Pearle Vision Account

By Stephen Levine





NEW YORK–McCann-Erickson last week won Pearle Vision Centers’ estimated $25-30 million advertising account, which includes all creative and media planning and buying duties. The account had been handled for five years by GSD&M in Austin, Texas. The incumbent did not defend the business.





McCann bested finalists W.B. Doner & Co., Southfield, Mich., and Publicis/Bloom, New York, for the account.





Jim Heekin, McCann-Erickson’s North America president, said the company’s established tagline, ‘Nobody cares for eyes more than Pearle,’ would likely remain in the New York shop’s new campaign, which is scheduled to air nationally by midsummer.