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Cigna has found a new lead creative agency.
Succeeding Hill Holliday on the assignment is Interpublic Group's McCann Erickson in New York, according to sources. Cigna's U.S. media spending hovers around $35 million annually.
McCann beat two other contenders, which sources previously identified as the New York offices of DDB and Grey. Grey, however, was cut last month. Hill Holliday, an Interpublic Group shop whose Boston office had handled the account since 2011, did not defend.
Separately, OMD won a pitch to perform media planning and buying, which Hill Holliday previously handled, sources said.
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