McCann Cuts 30 in N.Y.

NEW YORK Over the past month, McCann Erickson’s flagship office here has let go about 30 staffers, the agency confirmed. With over 1,000 employees, that amounts to approximately 3 percent of the workforce.
Earlier this month, the agency was replaced as lead creative resource on the Intel account by independent Venables, Bell & Partners in San Francisco. The shop was named the chip-maker’s global creative lead partner and given responsibility for new “masterbrand” image work.

Spending by Intel in 2009 will be in line with last year’s $300 million, but it’s not clear how much will be used for brand advertising and how much for product-focused efforts.
“It’s not directly attributed to the loss of Intel, although that had some impact,” a source said. “It’s really more about getting ready for a tough year.”

In addition, last week MacLaren McCann Canada cut 53 employees owing to General Motors cutbacks, according to an agency rep.