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In an effort to bolster its strategic planning expertise in North America, McCann Erickson has made two senior hires.
Eric Bowe (shown right) has been named executive vice president, director of strategic planning for McCann’s Birmingham, Mich., office, and Amy Palmer Messinger, has been appointed senior vice president, director of strategic planning for the network’s Los Angeles office.
Both Bowe and Messinger will work closely with Matt Herrmann, the former deputy director, brand strategy at Goodby, Silverstein & Partners, who was named chief strategy officer for McCann Erickson West in February.
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