In an effort to bolster its strategic planning expertise in North America, McCann Erickson has made two senior hires.
Eric Bowe (shown right) has been named executive vice president, director of strategic planning for McCann’s Birmingham, Mich., office, and Amy Palmer Messinger, has been appointed senior vice president, director of strategic planning for the network’s Los Angeles office.
Both Bowe and Messinger will work closely with Matt Herrmann, the former deputy director, brand strategy at Goodby, Silverstein & Partners, who was named chief strategy officer for McCann Erickson West in February.
At McCann’s Detroit office, Bowe, who was previously director of strategy at Wunderman, Detroit, will work with clients like GM, Sirius and Travel Michigan. He also becomes a member of the McCann Erickson Detroit management board and will report to Garry Neel, chief executive officer of McCann’s Detroit office.
Messinger, who joins McCann from TBWA\Chiat\Day where she was planning director, will work with clients including Nestle, Northrop Grumman and Bumble Bee Foods, among others. She reports jointly to Herrmann and Cathy Saidiner, president of McCann Erickson Los Angeles.
At Wunderman, where Bowe spent three years, he worked on digital, direct marketing, events and social media efforts for clients such as Ford Motor Co. and Shell Oil. Bowe has also worked at JWT, where he served as digital director from 2002 to 2005; Organic, as director of consumer insights on the Chrysler, Jeep and Dodge accounts; and at Leo Burnett, as director of consumer experience strategy for Cadillac, Pontiac and GM Parts and Service.
“Eric has a very strong digital background and a deep understanding of how to activate demand across many platforms. . . . He’ll be a great fit at the agency, supporting our current clients and also playing an active role in our efforts to grow and diversify our client portfolio,” said Neel.
During Messinger’s four years at TBWA\C\D she worked on Energizer, Principal Financial Group, Shell Oil and Shutterfly.com. Previously, Messinger (at right) was head of account planning at davidandgoliath in Los Angeles, with client experience on Bacardi USA, Kia Motors and Discovery Communications. She started her career at Leo Burnett in Chicago, working on Coca-Cola, McDonald’s and the United States Army, ultimately becoming vp, planning director.
“Amy is a top talent with an amazing breadth of experience who deeply understands how brands and consumers engage today. We’re thrilled to have her join our leadership team in Los Angeles,” said McCann Los Angeles president Saidiner.