Opens Office To Serve Lone Star Tourism
DALLAS–To fulfill its obligation to the Texas Department of Economic Development, McCann-Erickson Southwest has opened an Austin, Texas, office and shifted an executive to full-time status on the $12 million state tourism account.
Business development manager Bryan Christian was tapped for the top account supervisor post to oversee a small Austin staff. McCann-Erickson executive vice president Tony Pace, general manager of the agency’s Houston and Dallas operations, said the move was based on Christian’s experience in promotions, co-op marketing and licensing–key elements of the tourism contract.
“Bryan is a native Texan and he’s passionate about Texas,” said Pace. “He will bring to life the kind of programs we’re bringing to Texas tourism.”
McCann was a surprise winner last month over 10-year incumbent GSD&M of Austin after a summer-long review by state tourism officials. The agency was awarded a two-year contract with three one-year renewal options.
“I’m just real excited about the opportunity to bring the McCann name to Austin,” said Christian, who handled travel and event marketing assignments under Pace while at McCann-Erickson’s Momentum IMC unit in New York.
Both executives said the Austin office will work solely on Texas tourism for the time being, although the shop’s experience with Texas Instruments could be parlayed among the area’s tech-heavy clients.
Pace said the agency will decide soon on candidates to fill Christian’s previous role.
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