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A week after Interpublic Group CEO Michael Roth told McCann Erickson to exit the $600 million global Reckitt Benckiser review, the shop showed up at the client’s London headquarters on pitch day with presentation materials in hand, sources said.
IPG said McCann simply used its two hours on Thursday to present work on its existing Reckitt assignment, but sources pointed out that the assignment—former Boots Healthcare brands, such as Clearasil, which Reckitt acquired in January— is part of the review.
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