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NEW YORK The latest campaign for the U.S. Army focuses on the desire of potential recruits to gain personal strength, both physical and otherwise, or as the new tagline puts it, to learn how to be “Army strong.”
The campaign, debuting Nov. 9, is the first work done for the client by Interpublic Group’s McCann Erickson since the agency won the $200 million account last December [Adweek Online, Dec. 7]. The business was previously held by Publicis Groupe’s Leo Burnett.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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