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While launching a premium coffee line smack in the middle of a recession may seem counterintuitive, the debut of McCafe helped drive McDonald’s second quarter sales.
The chain announced a comparable U.S. sales increase of 3.5 percent and a 4.8 percent spike globally. CEO Jim Skinner, in a statement, gave credit to the chain’s “balanced focus” on favorites like the Big Mac, beverage value offerings and the McCafe launch.
This growth comes as the restaurant category is suffering.
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