M/C/C Picks Up Accudata Technologies

DALLAS M/C/C has been awarded branding and marketing communications duties for Accudata Technologies, a telecommunication data services company.

The Dallas agency won the account of the Allen, Texas-based company without a review, according to M/C/C president and founder Mike Crawford. He attributes the win largely to a prior relationship the shop had with new client CEO M. Gregory Smith.

Smith was previously senior vice president of sales and marketing at InterVoice, a former M/C/C client.

Accudata, formerly Revenue Communications, has not been using an ad agency.

The first campaign is set to break nationally in the second quarter. M/C/C will conduct a range of advertising, marketing and public relations activities for the client.

Crawford said billings are estimated to be “just under a million.”