M/C/C Answers Claricom’s Call

Phone Products Firm Names Dallas Agency
DALLAS–M/C/C here has acquired the $1-2 million advertising and promotional account of a New England-based telecommunications equipment and network services distributor.
Claricom, a Milford, Conn.-based company sold off in 1996 by equipment and software manufacturer Executone Information Systems, selected M/C/C after a competitive review of undisclosed agencies.
The client’s incumbent agency was McDougal Associates in Pea-body, Mass.
The account review was conducted by Claricom creative director Liisa Laaspere.
M/C/C president Mike Crawford said one of the primary assignments for the Dallas shop is to build awareness of the company’s new name. Previously, Claricom was known
as Executone Business Solutions.
M/C/C will handle print advertising, trade show promotions and public relations for the client. The scope of assignments for the account will also include media, according to the agency president.
The company separated from Executone Information Systems in order to begin distributing the telephony, digital exchange, videoconferencing and other telecommunications products from other firms, according to Crawford.
Crawford also noted that although independent of its former parent, Claricom remains Milford-based Executone’s primary channel to its business customers.
The network services portion of the company is under the sister Claricom Networks umbrella.
–Glen Fes