McArdle Brings PR to Arnold Brand Promotions

Tracy McArdle has joined Havas-owned Arnold as a vice president in the agency’s brand promotions unit. At the Boston shop, she will lead a newly formed consumer public relations capability, focusing on the delivery of integrated PR efforts for clients of the brand promotions division and the agency at large. She reports to Beth Rice, senior vp. McArdle has been working with Arnold on a contract basis since July, overseeing programs such as the Volkswagen New Beetle/Apple iPod “Pods Unite” promotion. She was previously vice president of publicity for Sony Pictures Entertainment’s Screen Gems.