NEW YORK – MCA Universal is already thinking up ways to extend the Jurassic Park furor by considering an animated series for fall 1994. While licensees weren’t sold their contracts on the basis of the series happening, they see it as a way to make Jurassic Park live far beyond the summer of ’93.
‘This could go on year after year,’ said Sal Ferrara, president of Ferrara Pan Candy Co. in Forest Park, Ill. ‘This dinosaur thing isn’t dying down.’ MCA Universal wouldn’t confirm that it is working on an animated series.
Copyright Adweek L.P. (1993)
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity