M&C Saatchi Wins Worldspy; Client Is Supported By Intel, Sap

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M&C Saatchi has been awarded the $10 million national ad account to launch WorldSpy, an Internet shopping exchange.
The New York agency won the assignment after a limited review that involved a “couple shops,” said M&C Saatchi president Brent Bouchez. Those contenders were undisclosed at press time.
Bouchez said M&C Saatchi will bow a TV and print campaign for the New York startup this fall. Western International Media, an agency already aligned with M&C Saatchi, is in line to handle media duties, but the client has not made a final decision.
Bouchez said WorldSpy has two primary advantages: It is a convenient and cost-effective way of putting marketers and consumers together directly online, and it can act as a comprehensive information resource for potential consumers in all product categories.


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