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NEW YORK Lee Chapman has joined M&C Saatchi here as its new head of strategy, the agency said.
Chapman served as svp and strategy director at the Kid Connection unit of the Publicis Groupe-owned Saatchi & Saatchi in New York, working primarily on General Mills cereal, yogurt and fruit snack brands.
At the 25-person M&C Saatchi office, he replaces Ramona Liberoff, who returned to London in the fall following the worldwide network’s unsuccessful defense of the $100 million British Airways account.
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