Mazda shifts execs to the regions

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Mazda Motor of America hopes the elimination of four layers of management and the shift of top executives to its regions will mean better service for consumers.
The key to the company’s recent reorganization is a new regional autonomy. The regions have been given the power to make decisions about marketing, sales, service, parts and vehicle distribution, and regional managers answer directly to the president–leaving only three layers between Mazda dealers and president Sonny Sonoguchi. In giving Sonoguchi this responsibility over sales, Mazda has created a straight line between the U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in