Maytag Set to Name Universal McCann

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LOS ANGELES — Maytag Corp. this week is expected to name Universal McCann, New York, the winner in its $100 million media buying consolidation, sources said.

The Interpublic Group of Cos. media network is one of four finalists, competing against Publicis Groupe’s Zenith Media, New York; Aegis Group’s Carat and the incumbent on the Maytag brand, Bcom3’s Starcom, both Chicago. David Miller, senior director of brand management for Maytag appliances, confirmed the Newton, Iowa-based marketer was in final negotiations with an agency, but wouldn’t provide any other details.

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