Maytag Set to Name Universal McCann

LOS ANGELES — Maytag Corp. this week is expected to name Universal McCann, New York, the winner in its $100 million media buying consolidation, sources said.

The Interpublic Group of Cos. media network is one of four finalists, competing against Publicis Groupe’s Zenith Media, New York; Aegis Group’s Carat and the incumbent on the Maytag brand, Bcom3’s Starcom, both Chicago. David Miller, senior director of brand management for Maytag appliances, confirmed the Newton, Iowa-based marketer was in final negotiations with an agency, but wouldn’t provide any other details. Universal McCann also declined comment. The review includes media duties for Maytag’s Hoover, Jenn-Air and Amana units as well as its flagship namesake brand.