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Mayors Jewelers has awarded its advertising account to the DJS Marketing Group.
The Miami agency, which specializes in marketing luxury goods, won the estimated $3 million business after a credentials review, said DJS president Deborah Scarpa.
Young & Rubicam in Miami was the incumbent.
“It takes a certain sensibility and a certain amount of experience to understand the luxury market and the execution of jewelry advertising,” Scarpa said. “I’ve been doing it for 20 years and I learn something new every day.”
That experience will be critical, given the softening economy and the events of the past two weeks, Scarpa added.
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