Mayer Recalls Louisiana Purchase in Tourism Push

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DALLAS Peter A. Mayer Advertising portrays the fun side of history in a $1 million Louisiana tourism campaign promoting the bicentennial of the Louisiana Purchase.

Each of the three 30-second television spots begins with a humorous look at how some people view history and switches to the more fun approach the state takes on the subject.

In one spot, onlookers watch an 1800’s battle re-enactment fall flat when the cannonball drops just two feet from the cannon.



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