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Passover may have garnered all of the recent holiday headlines, but little-known Jewish American Heritage Month (JAHM) is hoping doses of star power and schmaltz will help it become this spring’s Jewish community sleeper hit.
Established by presidential decree in 2006, JAHM celebrates the contributions and achievements of American Jews from the 17th century through today. But unlike the far better-known Black History Month, JAHM’s profile has floundered somewhere between under and off the radar.
Now, armed with a national coordinator, founding sponsorship from Kosher food giant Manischewitz and a partnership with the Bio Channel, JAHM sees 2011 as the year it goes mainstream.
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