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NEW YORK WPP Group’s Maxus has been awarded the media assignment in the U.S. and the U.K. for Powermat, maker of a new wireless charging system for portable electronic devices, after a review, the client has confirmed.
Maxus won strategic planning, implementation and digital responsibilities for the account. The agency’s work will commence with the product’s launch this fall via a multimedia marketing effort.
“We chose Maxus because we wanted a dynamic and innovative agency that could deliver media in line with the breakthrough nature of Powermat,” said Beth Harrison Meyer of Powermat.
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