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One day after adding Jet.com's $80 million media business, Maxus has notched another victory, confirming that it has retained Church & Dwight's U.S. assignment following a review that began in the fall.
Maxus has worked on the Church & Dwight account for more than a decade. The client's spending on U.S. ads approaches $400 million annually.
The client called the review last fall, a late rider on the wave of notable media searches conducted in 2015. Other contenders were never identified.
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