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NEW YORK WPP Group’s Maxus has established a major presence in the U.K. for the first time with rebranding of sister media shop BJK&E in London as a Maxus office.
The move follows the appointment of Kelly Clark in October as global CEO of Maxus, a new post at the agency. Both moves signal plans for a major expansion of Maxus, the smallest of WPP’s global media networks (the others being Mindshare, Mediaedge:cia and MediaCom).
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