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NEW YORK DiMassimo has been chosen to handle brand advertising duties for Max.md, the official provider of .md domain names in more than 90 countries, following a four-week review involving undisclosed New York shops, the client confirmed.
“We want .md to be the choice of the leading doctors and healthcare providers, just like .edu is for the educational community,” said agency creative director Mark DiMassimo.
The agency’s work, which will start testing in February, will target medical professionals and the wider healthcare industry in an effort to raise awareness of the domain vertical, said Seanne Murray, svp of business development and strategic initiatives.
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