Maxim Selects New Ad Agency

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N.Y. Shop CMG Is First for Magazine Since TBWA/C/D in ’97
NEW YORK–Fast-growing men’s magazine Maxim has hired a shop to launch its first major ad campaign, as owner Dennis Publishing plans to branch into online publishing, books, licensing and possibly TV.
CMG Communications in New York will create a campaign for early next year that will be backed by an estimated $10 million media budget, sources said. Maxim has not worked with a shop since TBWA/Chiat/Day’s New York office handled the launch ads in spring 1997.
“Maxim is becoming a brand; not just a magazine,” said Keith Blanchard, group creative director for Maxim and Stuff magazines.





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