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Virgil Shutze’s longtime relationship with Maxfli Golf has been rekindled.
The Greenville, S.C.-based golf ball company placed its advertising account with Richards/Shutze here last week. It is the first time the client has had an agency-of-record relationship since splitting with BBDO South in Atlanta late last year, saying then it did not need a full-service shop.
Maxfli spent $2.1 million on advertising in 1996, according to Competitive Media Reporting.
Shutze first worked with Maxfli Golf when he was chairman and chief creative officer of BBDO South.
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