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The Dallas Mavericks have selected DDB Needham here to front a new image campaign for the National Basketball Association team–if and when the lockout that threatens the league’s 1998-99 season ever gets resolved.
DDB Needham has been tapped to handle increased broadcast assignments, estimated at $1 million-plus, as well as print and outdoor advertising for the Mavs. The agency has already produced television commercials that will air when the lockout ends with the proposed theme, “Winning you over.
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