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Using the Wrong Golf Club Handle Is a Crime in a Pair of Print Ads
LOS ANGELES – Matthews/Mark explores the troubles that can befall golfers who don’t use the right club grip in its latest campaign for Lamkin.
The print ads for the San Diego-based golf club manufacturer depict the unfortunate consequences of using the wrong grip.
One full-page ad shows a black-and-white crime scene photo featuring the outline of the crime victim (with golf club and ball) on a golf course path.
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