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The tongue-in-cheek campaign, which breaks in September, features several less-than-glamourous ‘models’ in garish outfits that take to the runway in outfits that match either a pink, blue, green or yellow trash bag. The print campaign features an elderly woman, dressed in pink posed in her all-pink kitchen with her designer trash bag . . . in pink, of course.
The campaign, created by Martin/Williams, Minneapolis, introduces a stronger bag and new packaging for Ruffies. Carlisle also manufactures Sure Strength and Eco-Choice brand trash bags.
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