Match Names Kibler President

In a restructuring move, Match has named Sal Kibler president. Kibler succeeds Elizabeth Cogswell Baskin.

Baskin, a co-founder of the Atlanta creative shop, will focus on account planning, a position that will allow her to work at home. Bob Atkinson, director of client services, has left the agency.

Both Atkinson and Baskin have sold their interest to Match founder B.A. Albert.

The personnel moves take place at a time when Match is attempting to shift into a “more aggressive mode,” said Albert.

Kibler served as Match’s account supervisor on Yamacraw, a state-funded initiative designed to bring broadband business to Georgia.

“Sal lassoed Yamacraw, a complex account, and showed me that she could manage a growing business,” said Albert.

Kibler has 24 years of industry experience, including stints at Youngblood Sweat & Tears, where she was general manager, and Fitzgerald & Co., where she was vice president.

“My objective has always been to build a business,” said Kibler.

Baskin said her decision to work from home was motivated by a desire to focus on raising her 1-year-old son Samson.

“This solution enables me to help move Match forward,” she said.