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MasterCard has launched an out-of-home campaign to promote its MarketPlace e-commerce site. The goal? To get consumers’ attention both online and offline.
The credit card brand has put up storefront ads featuring black-and-white vinyl panels and taglines like “A smarter way to shop online” and “Where bargains find you.” The effort, which includes ads in New York, Chicago, Miami and Philadelphia, wraps up this month.
The displays, set up in busy retail locations, consist of motion sensor-activated screens on which items like purses, laptops and sneakers pop up when someone walks by.
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