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SAN FRANCISCO MasterCard is using mobile marketing to let cardholders use their phones to find the nearest ATMs in the U.S., Canada, Australia and much of Europe.
The initiative, called “MasterCard Nearby,” also provides branded information such as merchant locations and directions.
Unveiled Monday, the free program positions the credit card brand as more convenient and digitally sophisticated than its rivals. All cardholders in the U.S. are eligible to sign up through a microsite, www.mcnearby.com. (The service is accessible from any compatible Web-enabled mobile phone.)
“MasterCard
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