Massport Readies For Agency Review

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The Massachusetts Port Authority is preparing to place its estimated $1 million advertising and marketing account into review, according to Massport representative Martha Shaw.
The account has been handled by Greenberg Seronick O’Leary & Partners. The contract is reviewed as a matter of course every three years, according to Shaw. The upcoming competition does not reflect any dissatisfaction with the Boston shop, Shaw said.
“I’d love to continue with them,” said agency creative director Gary Greenberg last week.

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