Mass. Tourism Moves PR to Mullen

BOSTON Interpublic Group’s Mullen said it has added the Massachusetts Office of Travel and Tourism public relations account following a review. The assignment, budgeted around $200,000 annually, had been with New York-based DCI.

That shop, which defended, had held the business for the past four years. “We were obviously disappointed by the decision, but still have the states of Indiana, Maine, North Dakota, Pennsylvania, Wisconsin and Wyoming as public relations accounts, as well as the Government of Puerto Rico,” said DCI president Andrew Levine.

Mullen, an Interpublic Group agency in Wenham, Mass., will initially work with the travel press to develop news stories about leisure destinations throughout the state.

“As a company that’s been located in Massachusetts for more than 30 years, we care a lot about this state, and it’s a great honor for Mullen to work with MOTT in sharing that pride and passion with travelers nationwide,” said Sheila Leyne, Mullen evp, director of public relations.

MOTT’s ad account, which was not part of the review, remains with Boston independent Connelly Partners.

The win is Mullen’s third in recent weeks. The agency in July picked up Cablevision’s Voom high-definition satellite account, estimated at $50 million. Earlier this month, the shop added work valued at $12-15 million from General Motors’ Conversion Van Marketing Association.