Mass. Lottery Goes Into Play

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BOSTON The Massachusetts State Lottery Commission has issued a proposal request for its advertising account.

Incumbent Hill, Holliday, Connors, Cosmopulos here, an Interpublic Group shop, said it would defend.

According to the lottery, agencies should respond to the initial request by April 21, with presentations scheduled for May 8-11. The single-year contract has a pair of one-year renewal options.

Bidders are asked to submit at least a 13-week media plan for new lottery advertising based on a net media budget of $2 million.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in