Mass. AG Slaps Liberty for 'Misleading' Ads

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BOSTON Liberty Mutual was ordered today to halt a direct-marketing campaign and pay back drivers who may have lost money from what Massachusetts Attorney General Martha Coakley called the company’s “allegedly misleading” fliers.

Coakley said the ads promoted lower rates and special discounts not available in Massachusetts. Liberty Mutual is a national insurance firm with headquarters in Boston.

Coakley filed an order Tuesday in Suffolk Superior Court requiring Liberty Mutual to suspend the ads and pay a $50,000 fine to the state.





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