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BOSTON Mason & Madison said it has changed its name to Mason Inc., effectively immediately.
The company was formed in 1951 as Langeler Advertising. The Mason & Madison name has been used since 1979, though former creative director Russ Madison left more than a decade ago. The shop said the change reflects current management and a realignment of company divisions.
Mason previously had separate company names for certain specialty divisions such as interactive (netFeat) and promotions (Wide Eye Marketing).
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