R3 Worldwide has expanded its North American reach with the hire of Mary Moudry, the former CEO of DDB West, who is opening a San Francisco office for the consultancy's R3:JLB unit.
Moudry, who becomes a senior R3 consultant, left the Omnicom agency in January. She opened DDB’s S.F. office in 1996 and served as managing director before she was named president and chief executive in 2003, handling global marketers like The Clorox Co., ConAgra Foods and Johnson & Johnson. Previously Moudry served on the account side at FCB S.F. and Needham Harper & Steers, which became part of DDB. At Needham, she worked with Dave Beals, the president of R3:JLB, the North American division of Asia-based R3. (R3:JLB was created in 2010 after consultants Jones Lundin Beals merged with R:3.)
In hiring Moudry, Beals cited her senior-level agency experience and dealings with marketers over her 30-plus year career. “She’s a terrific team-builder and fluent in global management best practice and managing complex relationships,” Beals said.
San Francisco is the third office in North America for Chicago-based R3:JLB, which also has a New York operation. Beals said that while his firm isn’t currently involved in any West Coast agency searches, it has been working with marketers like Levi’s, Visa and Cisco on compensation and agency management issues.
Moudry said her departure from DDB West had nothing to do with the agency’s loss of Wells Fargo, after 18 years, last December. She said has been looking for a work life beyond the agency “game” and described her exit from DDB West as a “purposely orchestrated evolution of management" which has been in the works for the past two years. She added that the process began in August 2012 when DDB West appointed Mike Harris, who was then chief strategy officer of twofifteenmccann, as president of DDB West.