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R3 Worldwide has expanded its North American reach with the hire of Mary Moudry, the former CEO of DDB West, who is opening a San Francisco office for the consultancy's R3:JLB unit.
Moudry, who becomes a senior R3 consultant, left the Omnicom agency in January. She opened DDB’s S.F. office in 1996 and served as managing director before she was named president and chief executive in 2003, handling global marketers like The Clorox Co.,
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