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Continuing its strategy of developing unique retail partnerships in a tough economic market, Marvel Entertainment is teaming with Gap unit Old Navy for a back-to-school promotion featuring exclusive Spider-Man, Incredible Hulk, Iron Man, the X-Men and character art on T-shirts, hoodies, outerwear and other store gear. Old Navy will support the effort with TV advertising and in-store materials.
The promo, which coincides with Marvel’s 70th anniversary, will run in all of Old Navy’s 1,000-plus U.S. and Canadian stores this month.
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