Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Martin/Williams has become the first advertising agency in the 20-year history of pet-supply company Drs. Foster and Smith.
While the Rhinelander, Wis., firm has been growing steadily over the past five years, “we realized we need more dedicated marketing efforts for continued growth,” said corporate communications manager Joseph Voellinger.
Client officials met with one other Minneapolis shop, Fallon, before awarding the account to M/W, Voellinger said. M/W’s experience with catalog specialist L.L. Bean and agricultural firm Syngenta appealed to Drs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in