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“She built an organization from the ground up,” says CMO Peter Sachse. “We were changing a lot, but it was Martine’s ability to take field reports, react to them and put it back into the field that made the holiday season incredibly effective.”
The 2009 holiday season is a testament to Reardon’s marketing instincts. With creative help from JWT, New York, Reardon reprised the “Believe” campaign, inspired by the legendary “Yes Virginia, there is a Santa Claus” editorial that ran in the New York Sun in 1897.
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