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NEW YORK The Martin Agency has landed ad duties for the Alliance for Climate Protection, the nonprofit group that former U.S. Vice President Al Gore founded last year, the client confirmed today.
The Interpublic Group shop in Richmond, Va., was selected after a review in which the other finalists were Publicis Groupe-backed Bartle Bogle Hegarty here, WPP Group’s Young & Rubicam here and MDC Partners’ Crispin Porter + Bogusky in Miami, said sources.
“We chose the Martin Agency because we were impressed by their ability to connect with regular people and we were impressed by their creative ideas,” said client communications director Brian Hardwick.
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