Martin, Temerlin Come Up Short In Software Finals

Mullen is negotiating to add MangoSoft Corp.’s $20-25 million advertising account to its growing cache of technology clients.
Following a review, the Westborough, Mass.-based software company, has entered into contract negotiations with the Wenham, Mass., agency, said Bob Primmer, MangoSoft’s vice president of marketing. Discussions will likely conclude in two weeks.
The Martin Agency, Richmond, Va., and Temerlin McClain, Irving, Texas, also competed in the final round of the review, which was overseen by Pile and Co., Boston.
Welch Nehlen & Groome, Garden City, N.Y., worked with MangoSoft in the late 1990s on print campaigns, but the agency split with the client before the current review began. –David Gianatasio